MeaningfulBoldHuman
Over my career, I've helped build brands that are meaningful and made to matter—from global icons to cultural independents. With a background in Industrial Engineering and Design Management, I bring both structure and softness to every project.I turn human insight into strategy, and strategy into brand experiences that resonate. What I love most? That early creative phase—where ideas feel raw, chaotic, and full of possibility.
Below are the companies that have trusted me, the amazing brands I've led, and the new ones I've had the privilege to create with incredible teams.
What I Bring to the Table
Brand strategy that drives clarity and relevance.
Leadership that listens, empowers, and drives action.
Cross-disciplinary thinking that bridges gaps.
Design thinking that fuels bold, grounded ideas.
Storytelling that translates insight into connection.
From Ideation to Execution with real traction.
Work
References
Valentina Vieira
Chief Marketing officer at Alpina
María Alejandra is an exceptional leader: strategic, hands-on, creative, and deeply human. She has the ability to mobilize teams, challenge the status quo, and connect brands with people like few others can. At Alpina, she left a lasting mark on culture, innovation, and results. She’s one of those people you recommend with your eyes closed.
Recognitions and awards
Aguila Craving Six Packs
El Ojo de Iberoamérica 2020: Bronze - Efficiency Bronze - Media Featured in AdsoftheWorld
Aguila Light #Volvamos
El Ojo de Iberoamérica 2021: Gold - Illustration Bronze - Design Poster Bronze - Design Packaging D&AD 2021: Shortlisted in Illustration and Integrated
#DiloConBonYurt
Effie Colombia: Bronze - Best media use El Dorado 2021: Shortlisted in Outdoor, Social & Infuencers and Brand experience
LoveSpots
El Dorado: Outdoor - Bronze
El Sabor de los 90
Effie Colombia: Bronze - Best media use
Alpina #1 Innovation company
Awarded by ANDI (Colombia's National Business Association) while I was part of Alpina's innovation team as Growth & Innovation Director.